Some of the best things in life are free, take these free SEO tools for example. If you have a business, then these online tools are your website’s best friends. SEO or search engine optimization works by boosting up your site’s rating on search engines. Usually, people who use search engines would just open the first few sites on the search results. The higher the rate or number your site is on, the bigger the chance people will open it. By using these tools, they can help get your site a higher rating.

Google’s Webmaster Tools

Google is one of the most reliable sources for free and worthwhile web applications. You need a Google account to get access to this tool, which provides you a very detailed report on how “visible” your site is in Google. It gives you state index, website-accessing queries, broken links and other features that can help webmaster improve your site’s visibility. it is even able to check the access speed of your site and even malware.

Google Analytics

Google Analytics is a web tool that is used for analyzing and monitoring websites. This tool requires a script that needs to be embedded in the web page. a webmaster can embed the script for you. For valuable achievements, Google Analytics supplies the needed statistics of site accessing. This helps in analyzing the important aspects your website contains and what strategies you can do to boost it up.

These two Google tools help you show how your site is ranking in Google. Google is one of the most preferred search engines so ranking on top will be a very big help.

Yahoo’s Site Explorer

Making links is very important when you want to improve your site’s ranking. You can use some link analysis web tools, like Backlink Watch, Link Assistant and Link Diagnosis. However, these tools cannot really match Yahoo’s Site Explorer. This tool does not only find the links that are connecting to your site, but it also lists them in order of importance, making it easier for you. This is the Yahoo counterpart to Google’s Webmaster Tools

Microsoft’s IIS SEO Toolkit

Microsoft is known to make very useful online and offline tools. It’s composed of Robots Exclusion, Site Analysis, Site Indexes and Sitemaps. The IIS SEO Toolkit can let you analyze remote sites and offer tips and suggestions on what you can do to get a bigger ranking. You have to install this in your computer though.