SEO means Search Engine Optimization. Which is the use of keywords that will take your website to the top of Google if used the right way, with the right keywords.

Beware! At least 80% of those that claim to be SEO experts are not what they appear to be. They will charge anywhere from $200 an hour to $12,000 a month. They make promises that they can take your website to the top of Google and keep it there. The problem is some will not deliver any traffic at all, or the wrong type of traffic, even some websites have been shut down by Google because of keyword spamming.

The last thing you want to do is pay good money to have a perfect website developed for your business and then have Google shut you down. Say you have a business that deals in fishing gear, what good would it do if people looking for snow boards came to your site? This is one thing you really have to be aware of.

When you have your website professional done for your online home business, do not have them do SEO (Search Engine Optimization) for you, they are website designers, not SEO specialist. It would be like having some one that is a professional in dentistry work on your broken toe. A professional needs to stick to one field in order to be a master at it. Spending all your hard earned money on anything else is just a waste of time for your business.

Beware of the Monthly Charge

There are a lot of SEO firms that want you to pay a lump sum up front and then a monthly charge. This is one of the biggest problems around, because once your site is optimized there is nothing else to do, unless you decide to change your keywords. The only time you would change your keywords is if you decide to promote a different product than the one you are already promoting, or capturing a specific audience within that product.

When you find the exact keyword you want to rank for make sure it is one that people will be searching for, and that it pertains to your product. For instance if you are selling, All Beef Hot Dogs, what good would the keyword, Turkey Dogs be? Also, think of what people are searching for. What would you put in the Google search bar when looking for something?

Should I Use A Blog?

The biggest way to get ranked on the top of Google is to use a blog. Google and the other search engines, like Yahoo and Bing, like fresh new content. With a blog you are always posting something new on it, always make it relevant to what your keyword search term is. And also, all the keywords that are relevant to your product.

For instance, if your selling fishing gear, use all the terms related to that, like hooks, nets, fishing poles, lures, and so on. This way Google will see that you have a blog with all the things that go together and you have a better chance of them putting your website on the top page. They want people to be happy when they visit your blog, so they need to find exactly what they are looking for.

Google has an awesome keyword search tool to help you in finding good keywords relevant to your website for your online home business and they will also give you suggestions. What ever you do, never stuff your website or blog with keywords, as Google will look at that as spamming.