All SEO experts accept that attempting to perform daily SEO tasks without any software is a waste of time and efforts. By using suitable software, the job gets simpler and one can do it quickly. There are many SEO tools available, both free and paid, specially designed to help doing the needful. These tools prove to be very helpful at various stages of SEO, starting with keyword research, and all the way to the analysis of the results of the SEO campaign.

It is good to know that these days you can get many helpful tools on the net without making any payment whatsoever. Here are some of the more popular and important tools that can help improving the popularity of your website.

Google Keyword Planner

Keywords are the basic foundation of any SEO campaign. So, when you like to see your website among the top sites displayed by Google, you need to start from choosing the most appropriate keywords. You may prepare a list of such keywords by yourself, but Goggle knows best when it comes to the terms and words that the visitors like using.

Thankfully, you can make use of Google Keyword Planner. Even though it is primarily meant to help advertisers patronizing Google AdWords, you are allowed to carry your keyword research. By using this tool, you would know the keywords you should target. You’ll also see the competitors for the chosen keywords, and also the estimated volume of traffic with a list containing suggestions on trendy keywords. Google Keyword Planner, apart from being totally free, offers an easy to use interface. You may also consider using paid tools like Keyword Discovery and Wordtracker. Of course these are useful, but nothing beats Google!

XML Sitemaps Generators

It is important to have sitemaps for your website when you want to ensure that search engines go through all your content and index everything. Sitemaps prove helpful as search engine spiders can quickly identify which pages have been updated lately. You may employ an XML Sitemap generator for creating such tool for your site, and then submit it to Google and a number of other search engines, including Yahoo. Using the same tool you can also prepare HTML sitemaps which facilitate website navigation for people visiting your website, making it visitor-friendly.

SEO Book’s Rank Checker

To know how well your campaign is going, you’ll need to use a rank checking tool that will compute the variation of ranking of your website. Here, you will find SEO Book’s Rank Checker very handy. Its use allows you to check ranking on three most important search engines: Yahoo, Google and Bing. It is easy to use, free and gives results quickly.