The first thing to think about when you are talking about on-page SEO is that you have to take into account the recent algorithm changes that Google has implemented into their search engines and in this, we are talking about Google Penguin and Google Panda. Google Panda, in particular, is the one that dealt with on-page content. Google was tired of seeing sites that were scraped across the Internet and did something to try to curb this behavior. What they did was create Google Panda, which basically tries to destroy content farms and their ability to rank on the search engines. This, in turn, should affect a scraper’s ability to get rankings for keywords, however whether or not this worked is in debate. However, it does show that on-page SEO has become more important in search engine optimization, just as it was when search engine optimization first came into view.

The next thing to consider is that Google Penguin just came into effect, and what this really affected was the ability of websites to use anchor text links to help themselves get ranked for particular keywords. Now, this still works, but you have to have a specific ratio to make it work, or else you will enact the Google Penguin penalty on your website. What Google Penguin is really looking for is an over-optimization of anchor text keywords to a website, and also any unnatural or paid link building done to a website. This, of course, means that on-page SEO has become more important, because on-page SEO gives content out to search engines, so that they can figure out what a website means and where it should rank. Therefore, even though link building is important, it is also important to look at on-page SEO. This is especially true because this is a very good way to directly affect how a web search engine looks at a website and what keywords it ranks that site for when it tries to determine who is the most relevant result for that particular search query.

Therefore, internal linking is probably one of the best things that a website can do for itself in wake of Google Penguin and Google Panda; this is because you can tell a search engine what a website page is through internal anchor text links. As far as I can tell as of this moment, anchor text links inside a website still works. Therefore, every business with a website should consider this viable strategy. What they (the search engines) were looking for is external optimization that was overdone; therefore, you can probably reliably send traffic using an anchor text link that uses a keyword to tell the search engine what that page is about in context. Hopefully, this technique will help your website get ranked for that keyword, therefore site architecture and internal linking can account for a lot more than ever before.

In conclusion, if you want to do well in search engines in the wake of Google Penguin and Google Panda, then you want to make sure that your internal linking and your site architecture is done well. You also want to make sure that your content is original and new and written by you. If you can do all of this, you will find that you will rank well in the age of Penguin and Panda.